For courses in entrepreneurship.

A how-to guide to successful entrepreneurship

Essentials of Entrepreneurship and Small Business Management guides students through the launch and management of a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures.

The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening students’ eyes to the possibilities, challenges and rewards available with business ownership.