For courses in selling.

The premier research-backed personal-selling text

Selling Today develops personal selling skills grounded in an ethical, customer-centered mindset. Organized around four core strategies—relationship, product, customer and presentation—the title offers the most “learn by doing” materials of any personal selling text, including robust role-play scenarios. Its video-based sales training support is unparalleled as a teaching and learning resource.

The 16th Edition explores the impact of AI and other technological advances on selling and sales professionals in a competitive business world. Five new Reality Selling Today videos showcase the skills needed for a successful career in modern-day sales environments.