Discover the luminous allure of Nevada's iconic art form in the newly updated edition of Neon Nevada. Delve into a vibrant journey along the famous Las Vegas Strip and serene rural roads adorned with enchanting neon signs that fleck the vast Great Basin. Authors Sheila Swan and Peter Laufer invite readers to experience the captivating display of argon violets, krypton purples, helium golds, and xenon blues that paint the desert night sky.

This elegantly designed book showcases stunning full-color photography that captures the heart and soul of Nevada’s neon landscape. Wander through electric visions of cowboys, cowgirls, animals, and mesmerizing desert visuals that highlight not only the artistry but the cultural significance of neon in representing Americana.

Explore how these glowing signs transcend mere advertising for casinos, illuminating bars, restaurants, motels, and theaters across the Silver State's vibrant cities and off-the-map rural treasures. Neon Nevada is more than just a collection of images; it’s a comprehensive survey that celebrates the resurgence of neon as a beloved art form that defines Nevada's unique character.

Originally published in 1994, this expanded edition captures the revival of neon over the past decade, establishing it as an essential resource for neon scholars and enthusiasts alike. Illuminate your understanding of this captivating medium that resonates with both history and artistry.