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For strategic management courses.
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows how to gain and sustain a competitive advantage in today's complex business world. The text helps students develop their own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated discussions, examples and cases. As a result, students will be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Ships within 48 hours · Estimated delivery Jun 21 - Jun 26
US$40
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